By Ursula Newman
Flower, hash oil, gummies, oh my! Having trouble choosing? Start with local and environmentally conscious. Supporting third party certified cannabis farmers is the thing to do when in Humboldt County.
The process to get a license and begin cultivating cannabis legally in California can be long and costly. Regardless of the size of a license, there are a number of requirements that are true to all farms. Applying with the California Department of Fish and Wildlife, the local water board, completing pesticide registry and county inspections are typical requirements. Farms have to get a wildlife survey, archaeological survey, and biological survey to check for rare plants. By ensuring that cultivation sites meet these requirements, California is working to protect the environment throughout the legalization process.
There are third party certifications that cultivators can get after they are legalized by completing additional regulatory inspections. These certifications show their commitment to environmental and ethically sound practices. The main certifications are Sun+Earth certified, O-Cal — organic equivalent through the California cannabis system — and Dragonfly Earth Medicine (DEM) Pure. When products are on the shelf in a dispensary, these certifications help the cultivator and their brand stand out.
Herb & Market Humboldt located at 427 H street in Arcata is a dispensary that aims to uplift farms that are going the extra mile. If interested in shopping for cannabis with those values weaved into their practices, Herb & Market Humboldt is a great place to start.
What are third party certifications?
The owner and founder of Herb & Market Humboldt, Chrystal Ortiz, is a board member at the Sun+Earth organization. Her cannabis farm, High Water Farm, was a part of the pilot program that helped to create the standard for the Sun+Earth certification. Sun+Earth certifies that cannabis is grown under natural sunlight without toxic pesticides, herbicides and synthetic fertilizers, and that the farms support healthy soil ecosystems for their crop.
“Sun+Earth was founded by a collective of experienced cannabis growers, industry leaders, and environmental advocates. We saw an opportunity to raise the bar for cannabis cultivation and create a trusted symbol that consumers could rely on,” the Sun+Earth website reads.
“The Sun+Earth certification is the top-tier, it basically uses the National Organic Program as its baseline,” Ortiz said. “There’s emphasis on human empowerment, so a farm worker and labor pillar, and then there’s a community engagement pillar, where people have to be engaging in their community and volunteer in whichever way. A lot of people are growing food for the food banks, or people are volunteer firefighters and coaches, things like that.”
O-Cal is another certification that was launched more recently, and it means organic, through the California Cannabis System. Because cannabis is not federally legal, you can’t use the term organic. This certification shows that the product is comparable to organic. Ortiz explained that this certification is designed to retire as soon as farmers can have a standard organic certification that is federally recognized.
Dragonfly Earth Medicine Pure, or DEM Pure, is a more peer-to-peer-based certification that is widely recognized. Ortiz explained that people like it because its farmers certifying each other’s practices. The certification covers regenerative and biologically intelligent practices, and shows that farms are being mindful cultivators on the land as well as in their community.
Other certifications are still up and coming. Matthew Johnson, a professor in the department of wildlife at Cal Poly Humboldt, along with Jackee Riccio of Cannabis for Conservation, developed a Wildlife Conscious certification process. Johnson said that farms that already have a certification such as Sun+Earth will then be able to get the Wildlife Conscious certification if they implement certain wildlife specific enhancements on their farms. Those enhancements include things like lowering noise pollution, establishing native hedgerows, nest boxes, and making sure there aren’t things on the farm that will kill or inhibit movement of wildlife.
Johnson pointed out that the two main ways people view the relationship between wildlife and agriculture is that agriculture is destroying wildlife habitats, or wildlife is threatening farmers.
“I’m really interested in a third pathway there, and that is the idea that farms and wildlife can not only just coexist,” Johnson said. “They can actually mutually benefit each other.”
Only one farm, Mattole Valley Sungrown, is currently certified, and several others are in the process.
What value do these certifications bring?
Daniel Mar is a lecturer in the cannabis studies department at Cal Poly Humboldt, and the environmental stewardship lead for the program. Mar explained that the value of these certifications depends on two things — the practices being implemented at the cultivation site, and the consumer engaging with the product. Shopping for certifications such as these is a part of responsible consumption, in more ways than one.
“If we don’t protect the small farms, which are the ones being inherently more environmentally sound in their practices, then we’re kind of running those good practitioners out of the market,” Mar said. “Then at the consumer end, you have less of a choice because those products aren’t available, the industry itself ran them out of business.”
Industries are guided by where consumers spend their money. Mar says that they need consumers asking for those products, which would shift the market and incentivise even more farmers to adopt those practices and get those certifications.
When it comes to the retail space, Ortiz said that these certifications are a big talking point that helps products sell. The amount fluctuates, but they try to keep around 75-80% of the store’s offerings locally based. When she designed Herb & Market Humboldt, it was an extension of advocacy for small farmers. The store houses a farmers market-esque booth space, and Ortiz has hosted several events for farmers to come and sell their products directly to customers.
“We need more Herb & Markets in the world that have a core principle in their business model, which is connecting the consumer to where the product came from,” Mar said.
Find out more on instagram @iloveherbandmarket for details on their upcoming 4/20 events and to get clues for the 21+ glass egg hunt on Easter.
Ursula Newman is a journalism major and Humboldt local. You can find her all over town doing all kinds of things, and talking to all sorts of people.