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A figure with a black and white illustrated head of a man with a mustache and bowtie, and a body made up of Trader Joe's food products. In his hand is a long baguette and the Trader Joe's logo adorns his chest.
Opinion

Yes way José – We need a TJ’s 

By Noah Pond Ahhh, Trader Joe’s. What wouldn’t I do to have one here in Humboldt? Can you afford the food that you buy here in Arcata and Eureka? I cannot. Money isn’t necessarily the easiest thing to come by

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The front of a grocery store named "North Coast Co-op" with its parking lot replaced with vibrant green grass. On the left is three rows of "pea shooter" plants from the video game Plants vs. Zombies. On the right is a figure with the illustrated head of a man with a mustache and a body made of Trader Joe's food products.
Opinion

Trader Joe’s is a quirky, personable veil of lies

By Griffin Mancuso Trader Joe’s appears to encapsulate everything the average Humboldtian wants — a variety of produce, healthy foods and snacks, dozens of vegetarian alternatives, cheap booze, casual conversation with hot cashiers — all at an astonishingly low price.

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