The Lumberjack



Students Serving The Cal Poly Humboldt Campus and Community Since 1929

Category: Opinion

  • ‘The Hunt’ is Off

    ‘The Hunt’ is Off

    Universal Pictures cancels release of HBO thriller after Trump slams movie in tweet

    “Elites” killing “Deplorables” may sound like an extreme interpretation of today’s politics. “Deplorables” is a recognizable term from the 2016 presidential election that Hillary Clinton used to describe Trump supporters; the word alone draws an immediate connection between the plot of the movie and real-life political strife.

    “The Hunt” is a new movie created by Nick Cuse and Damon Lindelof. The movie drew inspiration from real-world politics and the short story “The Most Dangerous Game” by Richard Connell. The thriller quickly morphed into an uncomfortable and realistic take of today’s world.

    Advertising for the satirical thriller was stopped out of respect for the mass shootings. However, even after the cancellation, both the president and public continued to express concern and disapproval over the plot.

    Ultimately, the vocalized disapproval resulted in Universal Studios pulling the plug and releasing a press statement:

    “After thoughtful consideration, the studio has decided to cancel our plans to release the film. We stand by our filmmakers and will continue to distribute films in partnership with bold and visionary creators… but we understand that now is not the right time to release this film.”

    Donald Trump’s tweet that finishes his previous message on Aug. 9.

    The ‘now’ Universal references is modern-day society. Recent events have created a tense and polarized political atmosphere that has resulted in a hypersensitive society. The idea of hunting and killing those who have opposing views, regardless of the satirical message, is too intense for the people of today’s political climate. Violence is quickly becoming a normalized aspect of society, in other words, a reaction to everything.

    The president agreed with the public, tweeting the plot, “Elites” versus “Deplorables”, is bad for the country and, in a classic Trump response, that the creators of the thriller are racist.

    “They like to call themselves “Elite,” but they are not Elite… The movie coming out is made in order to inflame and cause chaos… They are the true Racists, and are very bad for our Country!”

    The following day, Universal released its statement regarding the cancellation of the thriller. While the racist accusation stands unsubstantiated, I agree with Trump in regards to the way the movie encourages chaos and violence.

    Is the fantasy of killing others who oppose our morals that far-fetched from what is on the news today?

    While the thriller seems to be a fully canceled ordeal, Cuse and Lindelof will continue with the release of the thriller through “bold and visionary creators.” Maybe there is hope for those wanting to see the film.

  • Netflix Closes Scranton Branch

    Netflix Closes Scranton Branch

    NBC is set to make its own streaming service, taking “The Office” off of Netflix

    On June 25, Netflix announced the removal of “The Office” from its streaming services. “The Office” will officially be removed by Jan. 2021. NBC decided to pull out its shows and create its own streaming service to compete with Hulu and Netflix. Many fans were upset about the news, including myself. “The Office” is a popular show loved by many, so popular that it was streamed for over 52 billion minutes last year alone.

    “The Office” is a globally popular show that many return to watching when other TV series come to an end. Personally, I have rewatched this show over 20 times from start to finish. This is a show that can be rewatched over and over. The jokes are still as funny as the first time you heard them, thanks to its balanced use of comedic tropes.

    For many people, the show is background noise to fall asleep to.

    On Twitter, there are millions of tweets on how people fall asleep to “The Office” every night. Including Derek Peth who tweeted, “I need a sleep mode in Netflix so the intro and credits on “The Office” don’t wake me up every 24 minutes.” His tweet received about 1.2k retweets and 14.3k favorites.

    Anyone who falls asleep to “The Office” knows that the sound of the intro and credits is loud enough to wake the dead.

    This show has had a huge impact on many people’s lives, whether it results in having a good laugh after a long day or it just plays as a favorite binge watch series on a Sunday afternoon. “The Office” is so impactful that there are groups online dedicated to talking about it all day, every day.

    There’s a group on Facebook called “The Office Addicts,” which has 156,220 members and boasts daily posting from everyone within the group just talking about the show. This show also has fan accounts posting scenes from “The Office” on Instagram and Twitter. There’s even a petition, on change.org, signed by 69,011 people to keep the show on Netflix.

    It is ridiculous to have to pay for another streaming service just for the one show, but some of us just might. I think Netflix is just fine for the simple fact that it has a variety of shows and movies from multiple TV networks, but we are losing a beloved show thanks to NBC’s corporate greed. Make sure to watch “The Office” as much as you can before it leaves Netflix in January 2021.

    As Michael Scott once said, “I don’t hate it. I just don’t like it at all and it’s terrible.”

    Sign the petition here.

  • Editorial: Follow the Money

    Editorial: Follow the Money

    Companies outed on social media for funding political advocacy groups

    A long list of companies that use profits to fund pro-Trump advocacy groups was recently published to several social media sites.

    This scandal begs an important question, are our purchases worth it if they support a larger cause, or person, we might not necessarily support ourselves?

    Companies including SoulCycle, Equinox, CVS and Taco Bell were just a few of those exposed on Twitter and Instagram.

    SoulCycle and Equinox were the first two companies to feel the heat. Equinox was quickly trending on Twitter but for all the wrong reasons. With hashtags such as: “#BoycottEquinox” and “#BoycottSoulCycle,” both companies went under fire from paying subscribers.

    The social media frenzy didn’t go without notice for long, as both gym facilities soon released a public disclaimer on social media. Both claimed that the day-to-day operations are in no way affected or influenced by the owner, Stephen Ross, and his political affiliations.

    The boycott continues as news of Ross hosting a fundraiser for Trump in the Hamptons surfaced with tickets costing as much as $250,000.

    SoulCycle and Equinox were not the only major players under scrutiny.

    The boycott hashtag trend lives on with CVS. “#BoycottCVS” was created as the company donated $35,000 to the Trump Victory PAC (Political Action Committee), becoming one of four biggest donors involved in the reelection campaign. Additionally, they donated $500,000 to America First Policies in 2018.

    America First Policies, is a “non-profit organization supporting key policy initiatives that will work for all citizens in our country and put America first,” however, Mike Pence’s face is the first thing you see upon opening the homepage of the website; giving a strong indication of who is involved and what political beliefs are represented.

    Recently, the organization has been accused of being racist, homophobic, sexist and anti-Muslim after several outbursts containing these sentiments from the advocacy director were found online.

    Taco Bell, specifically the Taco PAC, is reportedly one of four companies to donate the most to the Trump election campaign in 2016. In regards to the 2020 election, however, no donations have currently been made to the Trump PAC.

    There are larger consequences to the spending decisions we make. This new information should make us challenge our mindfulness behind the actual value behind a purchase, knowing our money, in a way, is going toward supporting a larger cause. Ultimately, losing leverage and control over our money and what it is funding is an uncomfortable reality.

    However, between public disapproval and social media boycotts, the power in being a consumer is important to remember. Consumers have the power to persuade companies. All the recent public outcry towards Taco Bell has coincided with the withholding of any 2020 campaign donations from them and that is no coincidence.

    Regardless, the power of being a consumer is something we often forget and take for granted. The next time you find yourself in a Taco Bell drive-thru, ask yourself: is the taco really worth the dollar?

  • #ExploreHumboldt: Strawberry Rock

    #ExploreHumboldt: Strawberry Rock

    Killer views? Rock climbing? Questionable legality? This trail has it all!

    Welcome back to the #ExploreHumboldt column, where I give you the low-down on the most accessible natural locations for HSU students to visit when they need a healthy way to relax.

    Last time, we looked at the option closest to campus, the Arcata Community Forest. Now that we’ve settled into our new schedules, I’ll be suggesting a hike that some of you may already be familiar with: Strawberry Rock!

    This three-mile out-and-back is a very popular local destination with a short but somewhat strenuous hike and gorgeous panorama views at the namesake summit.

    To get to Strawberry Rock from Arcata, drive North on 101 until you reach the Trinidad exit, number 728. Go straight at the stop sign and continue until you reach the end of Trinidad Frontage Road.

    The trailhead parking lot can get crowded, so try to arrive in the early or late hours of the day. | Photo by Jett Williams

    Park anywhere in the cul-de-sac and look for the gate covered in stickers and graffiti. This is the trail head.

    Alternatively you can take the bus (free for HSU students) up to Trinidad, then it’s an additional mile’s walk from the bus stop to the trail head.

    The hike starts close to the freeway, but you are soon enveloped in the classic green curtains that characterize many of Humboldt’s best trails. This particular line is built on Green Diamond logging land and follows an old access road for most of its length.

    Soon after you start the hike the trail begins to steepen and split into several optional lines. Most of these lead back to the main trail but use your best judgment when exploring. Luckily, you keep a good cell signal for the entirety of the hike.

    These helpful arrows lead you to the final section of the trail. | Photo by Jett Williams

    The main trail is marked with a series of makeshift arrows, built out of fallen logs and rocks by considerate trail users. These ensure that first-timers don’t get confused at the multiple splits.

    If you’re especially worried about getting lost, there are maps of the full hike available at singletracks.com.

    About a mile into the hike, look for a muddy spot with a long bent log spanning the right side of the trail. Look up to see the platforms used by activists who camped high in the trees to protest Green Diamond’s logging operations. A banner is also visible with a call to “Stop Clearcutting.”

    Currently, Green Diamond is in an agreement with the Trinidad Coastal Land Trust to not log while the Trust attempts to fundraise.

    These rock formations are built by the many visitors to this beautiful area, and are constantly changing. | Photo by Jett Williams

    If they can raise enough money to buy the land from Green Diamond, the Trust will be able to keep this gem open for future generations. If not, Green Diamond is looking at logging several tracts of land near the trail, according to the TCLT website.

    In the last third of the climb, you’ll come across a wide-open quarry area. From here, the trail takes you through several rock designs laid onto the gravel before following an established road to the final climb.

    The ‘crux’ of this hike comes at the end, where explorers will have to use a rope to scale an exposed rock wall. If you’ve made it this far, you can probably handle this last bit of exertion. There are views below this point, but climbing the rope is the only way to get the full experience.

    The final push of the hike is this intimidating boulder scramble. A rope is attached to make things easier, but it’s actually much less challenging then it seems. | Photo by Jett Williams

    When you’ve made it to the rock, be careful! The edges are cliff faces and you have to use your best judgment while maneuvering around.

    Come prepared with extra water and snacks as you’ll want to relax and soak in the views for a while when you reach the top. On clear days (the only days worth visiting!) you can see Trinidad Head to the west and far beyond Eureka to the south.

    After you’ve had your fill, enjoy the downhill hike back. The trail is usually muddy and rooty, so the best shoes for the hike are both sturdy and dirty.

    This trail is a perfect place to get a good walk in while experiencing some truly dank Humboldt forests. It’s also a good spot for anyone wanting to do some light bolder-scrambling and climbing without having to invest in expensive shoes or harnesses.

    Early birds and latecomers will get the best experience, as this spot can get crowded during peak traffic hours. Get out there sometime between your busy schedules and don’t forget to #ExploreHumboldt!

  • Let’s Talk about Cannabinoid Hyperemesis Syndrome

    Let’s Talk about Cannabinoid Hyperemesis Syndrome

    The more I reveal my situation to other cannabis consumers, the more I realize most stoners have the same thing

    The heave of a sore stomach and the splat of foamy, green sludge is how I start most of my days.

    Throughout the last year, morning puking became an unwanted habit I couldn’t avoid. I dismissed nausea and vomiting as another anxiety symptom, but I soon discovered the near-daily episodes I had were caused by something unsuspecting.

    Chances are if you’re a consistent consumer of cannabis, you’ve developed an intolerance to the drug that so many claim heals all.

    Cannabinoid hyperemesis syndrome is a condition that entails constant vomiting brought on by long-term cannabis use. There are multiple phases of CHS in which symptoms may intensify, if preventative measures aren’t taken.

    The first phase is called the prodromal phase, which can last from months to years depending on the frequency of your cannabis use. In this first, neutral phase people with CHS experience nausea and occasional vomiting.

    Before discovering what CHS was I thought I could remedy my nausea by self-medicating with marijuana, but doing so undoubtedly increased my intolerance to the drug.

    “I stopped eating breakfast because I could never keep anything down and lunches disappeared as I was too busy with classes to have time to eat.”

    The second phase is called the hyperemetic phase. It’s reached when users continue to treat their symptoms with more marijuana use. Some people with CHS often find relief from their symptoms by taking hot showers.

    In my experience with this phase, my morning nausea trailed throughout the day which led me to alter my eating habits to avoid the chance of puking.

    Due to my new eating schedule, I noticed changes in my weight. I stopped eating breakfast because I could never keep anything down and lunches disappeared as I was too busy with classes to have time to eat. However, I felt ravenous by dinnertime. Which, understandably, is not the best way to maintain a healthy body.

    Within the second phase of CHS, symptoms do not dissipate if actions aren’t taken. This phase can last years if one doesn’t decrease cannabis use or completely drop the drug. According to a report on cannabinoid hyperemesis syndrome by Ceadars-Sinai, only after a CHS sufferer ends their use of cannabis will they experience relief from all symptoms.

    This isn’t a plea for those who smoke to stop, nor am I advocating for the use of marijuana. I want to warn you that a plant that seems beneficial to numerous health issues can still cause damage to your body, especially if used daily for years.

    CHS and its symptoms aside, you can definitely be allergic to cannabis, and you can get sick from it depending on its quality. No matter the quality of your cannabis or if you think you aren’t allergic, CHS can still be in your near future if you aren’t mindful of your habits.

    The more I reveal my situation to other cannabis consumers, the more I realize most self-labeled stoners are dealing with CHS too.

    While nausea and vomiting can be symptoms of several other conditions, CHS can be diagnosed through the process of elimination of other conditions and through testings suggested by your physician.

  • Sweet as Honey

    Sweet as Honey

    Guest columnist and Elementary Education major Tim Rupiper waxes poetic about those perfect summer moments

    It’s 7 AM. The bags packed the night before wait restlessly by the door while you finish your morning coffee and watch as the world around you is blanketed with new light. You wash your mug in the sink, dry your hands and look to the street outside.

    With your friends in tow, the door to the apartment will shut, the car engine will ignite to life and you’ll be off.

    As an evergreen backdrop paints your drive, you barrel down the highway, occasionally pulling over to marvel at the vast beauty that is, simply, nature. Gaze upon it long enough and you become shockingly aware of just how microscopic you are in comparison to the trees, to the Earth and to the universe. Leave it to a tree or a mountain to put you in your place.

    You continue on past the tar and glass, shortening the distance between you and your destination. Once or twice you stop at an oasis on the highway where people just like you, from all over, stop to stretch their legs, use the restroom, and do so in comfortable silence. The deafening roar of the highway calls you back.

    You listen to your music, indulge in snacks, but something about driving long hours and far distances turns the playlist from the bops you and your friends bump, into the music that made you. It’s a calming background for the passing landscape.

    Along the journey, you may stop at a friend’s house to spend the night on a makeshift bed; an old couch or blankets piled on the floor. You breathe, brush your teeth and get ready for the next day’s adventures. Excited to find things to add to the books of your life and the stories yet to tell.

    The drive is exhausting—it tests your patience and the routes seem to blend into each other. Your wallet gasps for air and your body is exhausted. You long for some alone time. Your suitcase slowly eats away the clean clothes. The endless traveling is terrible but extremely rewarding and completely worth it.

    Once you’re home and back to real life, the routines you had before will start up again. All that’s happened will become memories, a distant object in your rearview. These memories will help pass the days and keep you humble while you build anticipation for your next journey.

    This is summer. A word dripping like honey from your lips each time it’s spoken. Its sweetness providing a canvas for the moments that last a lifetime.

  • #ExploreHumboldt: The Arcata Community Forest

    #ExploreHumboldt: The Arcata Community Forest

    Forest bathing can be the cure to the daily hustle and bustle of student life

    Humboldt’s natural areas are world-class, but many students don’t take full advantage of the resources that surround us. Between classes, homework, employment, friends, clubs, housing and family (are you stressed yet?) it can be hard to find time to wander around in the woods.

    This column will provide information on my favorite natural areas to visit around Humboldt County. There’s so much to see and with such a low barrier for entry, I feel like more people should be getting out there.

    Humboldt is home to many creatures large and small. This Coastal Giant Salamander was found posing in the middle of a trail. Watch your step! | Photo by Jett Williams

    Opening your senses to a natural environment is a process called forest bathing, and has been proven to slow heart rates and decrease depression and anxiety.

    In the coming months, classroom life and elongated periods of sitting will become the new norm, making any opportunity to go out and stretch our legs extremely valuable.

    Most of us are transfers, as only 15 percent of the student body is from this area. I’m one of the 85 percent, having moved here from the Bay last summer. When I first arrived in Arcata, it took me a while to get out of my shell and start exploring.

    After a year up here, I’m still finding new spots to check out. The natural areas are so dense and varied, you never run out of things to do.

    Deeper in the Arcata Community Forest is Trail 13. One of the standout features of this bike-centered trail is a massive burned log you walk or ride through. | Photo by Jett Williams

    For newcomers, some of these spots might seem intimidating or unattractive. We’ve all seen “Murder Mountain,” and heard the stories about Humboldt County’s missing person rate. But these sensationalized tales do little to reflect the true nature of the area we now call home.

    The truth is, exploring Humboldt is as safe as exploring anywhere else. A multitude of dark forests and narrow roads give the illusion of being miles from nowhere, but there’s tons to explore within a short drive, bike or bus ride, or even a walk.

    Because this is the first week of school and we’re still getting settled into our routines, we’ll start with something close and easy: The Arcata Community Forest.

    The Arcata Community Forest’s map looks dense and confusing, but the forest becomes more intuitively navigated the more time you spend under its dense canopy.

    This is the most accessible area for the majority of HSU students, as it starts right where the East side of campus ends. A 10-minute walk from anywhere on campus and you’re surrounded by towering redwoods and bright green ferns and breathing humid forest air.

    Some majors like Forestry use the ACF as a place to get hands-on training and experience. But students are never required to walk the gravel roads and twisting trails that crisscross the forest’s 790 acres.

    Some parts of the ACF have limited cell service, so I recommend downloading Avenza PDF Maps. This app is recommended by the City of Arcata and allows you to download free maps of the local parks. These maps provide you with accurate trail info without relying on a cell signal and are a valuable asset to keep you from getting lost.

    Because of its proximity to campus, one of the best ways to experience the ACF is by working it into your weekly schedule. The lower section of the ACF offers a small network of interlaced multi-use trails perfect for a quick walk before or after class. Fill your mid-day gap by taking the access trail from the corner of Union and 14th up to Redwood Park for a picnic lunch!

    The terrain of the Arcata Community Forest is unique and varied, and tight single track often gives way to vast open views. | Photo by Jett Williams

    More ambitious explorers can climb to the upper regions of the park for a more private experience, but solitude comes with a cost. The coastal mountains gain elevation quickly and will leave you feeling equal parts sore and satisfied.

    It’s all worth it, as some of the park’s most scenic trails can be found in the remote Western regions. Road 14, a gated gravel road which starts off of Granite Ave., takes you along the Jolly Giant creek up to a scenic picnic table on the site of the former Jolly Giant Reservoir. From there, you have a multitude of options to extend your route, create loops back to campus or return the way you came.

    The ACF is a valuable source of solitude and stress relief for HSU Students, as it couldn’t be any closer to campus. Use this resource to your advantage, and don’t forget to tag #ExploreHumboldt on your next adventure.

  • Seasonal Work Discrimination

    Seasonal Work Discrimination

    When companies refuse to hire temporary workers, desperate times call for dishonest measures

    Many students seem to have a hard time finding a summer job. In my experience, those who struggle the most are the students that go to college away from home and return only for the three months of summer. Unfortunately, I am one of those students.

    According to the National Center for Education Statistics 81% of part-time undergraduate students are employed at the same time they’re enrolled in school, and a large percentage of these students also look for work during their time off.

    These college students often depend on a summer job to help pay for their schooling and basic needs. To qualify for a minimum wage job, it takes more than just filling out an application and waiting for an interview. Companies want reliable workers that plan to stay for more than just three months and don’t seem to consider summer seasonal workers.

    A lot of companies look at training someone for only a couple months of work as a waste of time. There are some companies that do hire students for the summer but more often than not, they only give you a minimal amount of hours per week. It is almost like they are already preparing for you to leave as soon as they hire you which creates an uncomfortable work environment.

    “I had eight interviews with jobs that paid minimum wage and not a single one hired me. McDonald’s even sent me a rejection letter.”

    For me, last summer was tough. I had eight interviews with jobs that paid minimum wage and not a single one hired me. McDonald’s even sent me a rejection letter. It was at that point that I realized I made the mistake of telling these companies that I would only be around for the summer. But it shouldn’t be that way, I shouldn’t have to lie just to provide for myself during those three months.

    Many students not only work to provide for themselves but for their families as well. Some young adults need to support their parents, children and even their siblings. I think companies don’t understand the dependance that college students have on a summertime job. It is a time for us to worry about work only, whereas during the school year there is more than just our eight-hour shift on our mind.

    Companies should come up with plans for seasonal hires no matter the kind of job. Whether or not there is an influx or outflow of individuals, summer is a season of change. Many people use the few months of warm weather as time for vacation, families are out out for summer and in California summer is prime tourist season.

    This summer, I switched up my technique. During interviews, I said I was a new transfer student in the area and sure enough, I was hired in no time. Working all day, every day can be stressful but not being able to find work is a different kind of stress.

    Being in an environment where you aren’t welcomed doesn’t feel good. There are college students all across the country who go homeless because they don’t have enough money and then on top of that, can’t seem to find a job.

    Though it shouldn’t be this way, it seems the thing to do when applying for a summer job is to tell the company that you’re there to stay. College students are often young adults trying to get a handle on their responsibilities and it is unfortunate that the world has persuaded us to lie in order to survive.

  • To the journalist from Yonkers

    To the journalist from Yonkers

    Lumberjack staff and editors bid farewell to their favorite adviser, knowing full-well she’ll be back in a few years

    After 14 years of hard work and dedication, Lumberjack Adviser Marcy Burstiner plans to take a step back from the paper and give other professors a chance to hold the reigns. As students and journalists we want to show our appreciation for Marcy the only way we know how: through words. This is for all those years, laughs and hair-pulling moments.

    “Thank you Marcy for believing in me when I didn’t believe in myself. If it wasn’t for you I don’t know where I would be at this point in my life. You’ve been the best hype woman/professor/adviser I could ask for. I couldn’t be more proud to serve as Lumberjack’s EIC with you as my adviser.” – Dajonea Robinson

    “Marcy Burstiner is someone who irritates you to no end, shows you that you’re loved and accepted and makes sure that you strive to be better in one fell swoop. Her attitude and her (hilarious) grace are inspiring and I’m more than grateful I was around while she advised the Lumberjack. Now we both deserve a drink.” – Deija Zavala

    “I will never forget my semesters working with you as my advisor. You know you have a good adviser above you when you’re equal parts ready to quit but working even harder than before. I’ll forever hear ‘You know what your problem is…’ in the back of my head when I’m overthinking things. You’ll be greatly missed.” – Megan Bender

    “Marcy’s enthusiasm for teaching always makes for an engaging class and an uplifting environment.” – Chelsea Wood

    “Marcy has given me the confidence to be the reporter I never thought I could be. She has always made Lumberjack a little more exciting than other classes by lighting up the room with her bubbly personality! Thank you for everything you have done for us, Marcy!” – Amanda Schultz

    “Thank you, Marcy! You are the best!” – Braeden Delome

    “You have been an amazing source of inspiration and courage as a reporter and person, thank you for being you, Marcy!” – Benji Goodale

    “Thank you for believing in me even when I don’t believe in myself.” – Liam Warner

    “I’d like to thank Marcy for opening the doors of organization, sticky notes and spread sheets. I’d also like to thank her for reminding me as a journalist that my flaws are my assets.” – T. William Wallin

    “Thank you so much Marcy for your wisdom and your guidance through my two semesters with you and the Lumberjack!” – Sebastian Lindner

    “Marcy tells you what you don’t want to hear sometimes but it ultimately benefits you in the long run. She’s supportive and amazing when you get to know her more.” – Silvia Alfonso

    “Thank you Marcy for inspiring me and showing me what it takes to be a journalist. You’ve taught me so much in the past nine months that have already been put to use. My only regret is that I have only one more year under your guidance.” – Freddy Brewster

    “Marcy taught us a lot and sees the potential in people, even in people who are quiet like me. She knows when she sees someone who can make their mark in the field of journalism. I’ve never heard of Yonkers before I met Marcy, but if people from there are like her, then it must be a pretty cool place.” – Luis E. Lopez Jr.

    “Marcy Burstiner has always inspired me to work my hardest, improve myself and find my passion.” – Cosette McCave

    “I would like to send a huge thank you to Marcy for inspiring me to join the journalism field; she has given me the confidence to keep questioning people and the world around me. The Lumberjack will truly miss her spunky energy.” – Christina Samoy

    “Marcy was always there to support everyone in the Lumberjack, she gave me great advice about being a reporter, writer and an overall journalist. For my first time reporting for the Lumberjack I was happy to have Marcy guide me through it.” – Skylar Gaven

    “Marcy can make a captivating story out of almost anything.” – Weston Lazarus

    “Marcy is a badass. I idolize her confidence and determination. Honestly, her entire persona. She genuinely has everyone’s best interest at heart and radiates positivity and good vibes, even her criticism leaves you feeling inspired and confident in your direction. Beyond journalism, Marcy cares and makes that apparent in every interaction you have with her.” – Grace Caswell

    “Thank you for making me a way better reporter and always keeping it real. The LJ won’t be the same without your crazy ass. Much love.” – Gabe Rivera

    “Marcy’s ability to balance energy and patience brought out the best reporter in me.” – Matt Shiffler

    “Even though Marcy thinks I have rejoined The Lumberjack because she is leaving, that is not completely the case. I want her to know that I so utterly appreciate her topsy-turvy teaching style as well as her push to help me pursue things I have once felt were unrealistic.” – Skye Kimya

    “Marcy taught me that no one cares if you just do what the job asks for, but you’ll also never get anywhere. The only way to keep moving forward is to consistently go above the bar that’s been set.” – Jett Williams

    “I don’t remember the exact moment, but I can always feel the passion behind what Marcy believes in. And that is something you cannot teach. Passion.” – Emily Osthimer

    “Thank you so much for making delicious bread and helping me recognize leads!” –Delaney Duarte

    “Thank you for dedicating your life to not only teaching us how to be better story tellers, but how to be better workers, motivators and hustlers. You are truly are of my favorite educators I have had in my schooling career. You have taught me more than just how to write a catchy lead, you have taught me how to navigate in a nothing-is-promised career. Thank you for being a BOSS!” – Maia Wood

    Even with all these true words of kindness nothing can describe or express the gratitude we all have for Marcy Burstiner. Thank you, Marcy. We love you. The Lumberjack misses you already.

  • Hold Those in Power Accountable

    Hold Those in Power Accountable

    We all need to be aware of the consequences of our mistakes. And that means owning up to them, too. 

    You learn by your mistakes. This doesn’t mean you intentionally make mistakes in your everyday life, but it means that you learn from them and try your best to own up and do better the next time around. We must take responsibility for our actions and hold ourselves and others accountable.

    The Mueller Report was recently released, detailing Donald Trump’s campaign involvement with Russia. But instead of holding himself accountable to his actions, he has instead chosen to go back to his original tactic of tweeting and vocally voicing his denial of the report and the related evidence. Trump has intentionally diverted attention away from the Mueller report by calling it “politically motivated,” and painting himself as the victim.

    Despite the years of investigation that went into the report, many are in denial of its authenticity. Some supporters have gone as far as writing the report off as “written by Angry Democrats and Trump Haters” while they downplay the damning evidence that says otherwise.

    It’s important to acknowledge those who are in denial of the mounting evidence and to acknowledge those who claim the report is incorrect or untrue despite the evidence proving the opposite.

    With Lisa Rossbacher’s departure looming and the announcement of the next Humboldt State University president, we want to highlight some of the issues brought up when it comes to those not taking into account the effects of their actions. On the president’s webpage, it claims that she wants to focus on key areas, “supporting student success, providing a welcoming environment for our diverse community, ensuring we have the resources needed to fulfill our mission and expanding partnerships, both on- and off- campus”.

    While that may be the case, there are multiple things that President Rossbacher has done that show otherwise. She had significant involvement in shutting down the football program, there has been a complete lack of acknowledgement of the racism in the school and campus community and the majority of anti-immigrant rhetoric on campus. To top it off, Rossbacher and the committee decided to gut KHSU without warning and the Arcata community isn’t too happy either.

    We are all human. Every day we make decisions and their consequences may not be immediately known to us or others. There can be immense pressure on an individual to make a decision in the heat of the moment, but when the consequences of that decision come to reality, it is important to acknowledge any mistakes, own up to them and work to rectify the issues.

    A bit of modesty can go a long way, because mistakes and failures are a natural part of life. As editors, we see and make plenty of small, seemingly irrelevant mistakes: misplaced commas, poor grammar and spelling errors. When a writer at the Lumberjack hands in an article, they have tried their best to catch their own mistakes but it is a show of modesty to allow us editors to mark up their work so the final presentation is handsome and polished. Even then, mistakes slip through the cracks and we try our best to see to them all.

    We should hold those in power to the same standards. If we at the Lumberjack expect our writers and editors to edit their work and try their best to catch their mistakes, then the Humboldt State community needs to hold Lisa Rossbacher accountable for her inaction just as much as the country needs to hold Donald Trump accountable for his. People in power should not get a pass simply because of their position.

  • OPINION: Former KHSU intern speaks up

    OPINION: Former KHSU intern speaks up

    A student’s perspective on the gutting of KHSU

    This shit is insane.

    I’m not sure how else to describe the shuttering of KHSU in the last month of my education.

    Interning for KHSU has been rocky from the day I signed the paperwork. I began in the summer of 2018. Katie Whiteside, the beloved program director, hired me and on my first day of work she was unexpectedly fired. We have since bumped into one another, but I was unsure of how to proceed when the only string we had tying us together had been broken so quickly. Now we have a lot more in common…

    The station also had a physical shift in my first days. The studios were moved from the top floor of the Theater Arts Building to the sunny, albeit noisy, Feuerwerker House.

    I mention these abrupt changes to point out that my time at KHSU has been anything but stable. I’ve come to expect some level of shaky ground, but not like this…this felt off the Richter scale.

    I finally felt this internship was paying off. Literally. I began getting paid for my work for the first time and I had my first solo-produced audio feature run on the station two weeks ago. It felt fitting that the culmination of my work at HSU would be disseminated professionally the day before I turned 30 and just a month before I graduate. I was already excitedly working on my next piece and I made plans to stay for the summer. This was Wednesday, April 3.

    Tuesday, April 9 KHSU held a going away party for HSU alum Michael Roccaforte at Richard’s Goat. We ate tacos, drank beers and espoused the success of (and waking up for) the pledge drive that had concluded just two days prior. Nobody had any idea it would be a going away party for all of us. I’m partially glad for that, because it was a blast.

    Wednesday, April 10 would be the last full day of KHSU as we knew it.

    Thursday morning KHSU was gutted of nearly all its employees. Two remained, but not for long. My only indication anything was amiss that day were the cop cars parked on either side of the studios. Nothing was said prior to myself or any other intern. We learned at the same time as everybody else, standing in the rain in front of the studio. Later that afternoon I read a story on the Lost Coast Outpost with a quote which vaguely informed me that I, as a student, might still have a job. Why was I reading the status of my employment through a news outlet instead of being told directly?

    Myself and the two other interns, Damian Jimenez and Destiny Hill-Brekke, received a generic email at 5:35 p.m. apologizing for the the silence on the university’s end, saying that it was an “oversight.”

    KHSU was shut down because it had “drifted” from the interest of the students. Which students? Hypothetical students? Because I’m a real student and I still had a deep interest in finishing my internship. I had an interest in the connections not to mention references I was gaining. I had an interest in the paycheck I counted on. I had an interest in having the last month (and summer) to fill out my portfolio with professional audio journalism, the thing I came to school for in the first place.

    KHSU wasn’t the first community institution to get cut by an ax-wielding budget committee and it likely won’t be the last, but I feel cheated. At least the football team got to finish their season before they got cut…

    To KHSU: You’ll be sorely missed by more than just me. From the bottom of my heart, thanks for experience and thanks for all the laughs.

    Megan “Midge” Martin

  • Hills and Stairs University

    Hills and Stairs University

    Everyday is leg day for HSU students

    As I wrap up my first year at Humboldt State and reflect on the past semester, one thing I know I will not miss about campus is the stairs. Coming into HSU I quickly learned the meaning of the school’s acronym “Hills, Stairs and Umbrellas.” I discovered the daily cardio a Lumberjack really goes through just to get to class.

    Curiously, I mapped one of my busiest work days and calculated the steps I climbed. I wanted to see what kind of workout I was getting on the way to class.

    Living on campus meant tackling a daily unavoidable obstacle, the Jolly Giants staircase. Consisting of 82 stairs from the second floor to the top of the hill, I climb that beast at least four times a day.

    Due to conveniently timed retrofitting construction happening mid-school year, accessibility to the library is somewhat restricted. This requires me to get in more steps by walking up and around the Van Duzer Theatre, into the art quad and eventually towards the library.

    Luckily, I avoid the main Founders’ Hall staircase by taking a shortcut behind The Depot. By walking up and around the loading dock a “secret” staircase sticks out of the greenery on the west side of Founders’. The shortcut comes in clutch by cutting 110 stairs down to 36, a lung and leg saver!

    Caswell’s Monday, Wednesday, Friday schedule tracked for the entire day. | Map courtesy HSU

    My cardio ends with a midnight trip to the Cupboard, scaling 64 stairs or seven floors for a snack and some caffeine.

    While I often complain over the difficulty of my schedule and the exhaustion of walking to class, I’m fortunate enough to avoid some of HSU’s worst campus obstacles, such as the Campus Events Field hill or the Behavioral Social Sciences hill. Both are by far the worst and most complained about in terms of walking to class. Additionally, my schedule covers only half of HSU’s entire campus.

    I acknowledge the fact that I am more than capable of maneuvering around campus. While complaining about the walk itself is half the conversation on the way to class, complaints undermine the legitimate struggle HSU students can face. By remaining conscience of this behavior we can limit complaints and be more respectful to fellow students.

    Lastly, because HSU is stationed in the middle of the redwoods, copious amounts of stairs and uneven land is the campus norm. However, it’s far from being inclusive to all students and stands as more of a restriction. While we can’t always choose the land we build on we can choose how we build something and who it caters to, something HSU should be reminded of.

    Expose my weak schedule by commenting your own cardio class workout! Who has the worst leg day schedule of all?

  • OPINION: Future lawyer Kim Kardashian West?

    OPINION: Future lawyer Kim Kardashian West?

    While this is a completely legal way to become a lawyer in California, is it a fair way?

    Kim Kardashian West recently revealed in a new Vogue article that she is studying to become a lawyer.

    This news is not that much of a surprise to me because she did get two people out of prison. Her dad is the famous lawyer Robert Kardashian, who defended OJ Simpson.

    I think it is amazing that she is acting in the fight towards prison reform in the United States. I think more celebrities should follow her footsteps and become the change they want to see in the world. I think the problem stems from how she is going about getting this degree.

    She is taking the apprentice route, which is basically where she works closely with a working lawyer and takes a test every couple of weeks for four years. After four years she will eventually take a bar exam.

    While this is a completely legal way to become a lawyer in California, is it a fair way? To many law students and students in general this does not seem like a fair way.

    Lawyer apprenticeships are the original way people would become practicing lawyers. Times have changed, the way most people become lawyers is by going to undergrad for four years. This is the first step because you need to achieve relatively good grades and take the LSAT to get into law school.

    I’ve never been to law school but it seems like a lot of work. This is not even considering the price tag of school. Higher education is expensive, I would know because I am currently in college. Most students must get some sort of financial aid with grants and loans. Some must work while going to school and they don’t have assistants or any help. Some people must go to school, work and are parents.

    I am sure that Kim Kardashian West is an extremely hardworking and busy woman. I probably couldn’t even begin to keep up with her seemingly hectic schedule. At the end of the day she has a whole team of helpers who are there if she needs to study, for the average person it’s not comparable.

    I think it is a little disconnected to become a lawyer for social justice and not acknowledge how her privilege is allowing her to do the apprenticeship and study whatever she wants.

    The other thing is once you become a lawyer and after you graduate you have loans that need to be paid off. Most of the time you don’t get a job in the field of study you want.

    I 100% commend her for going out there and learning to make a change. I just feel she should acknowledge how her route to enact change is not attainable for most people who want to become lawyers.

  • OPINION: What’s in the black hole?

    OPINION: What’s in the black hole?

    Will you be ready for whatever is to come with, or even out of black holes?

    Earlier this month the science community exploded when the first images of a black hole were taken. This new development got me thinking, what’s in the black hole?

    Until this photo no one knew what an actual black hole looked like. Scientists weren’t even completely sure they existed, it was all a theory.

    Some people think if we go into a black hole we’ll just die. Others believe that going into a black hole will take us into another dimension in time or space.

    I want to have some fun and make some guesses to what I think is the black hole. One guess is that when we go into the black hole, we’ll end up on a new foreign land filled with aliens who all look like Beyoncé.

    Another theory is maybe after getting sucked into a black hole, we could all come out like Looney Toon characters or deformed in some way.

    What I truly believe is that there is nothing on the other side of black holes. Maybe, if you fall into a black hole you just never come out. What if there is no end point to a black hole? The universe is always expanding and growing, what if black holes just keep growing?

    What is also interesting about this discovery is how spot-on the pictures of digitized or drawn black holes are. I mean, the movie “Interstellar” was spot on compared to the real image of the black hole. This is not the first time Hollywood has eerily predicted future events before they happen. Which is a whole other opinion, for a different day.

    Whatever ends up being in the black hole will be a question that I may or may not be alive to see answered. I think while we’re doing all this exploring in space people should be ready for whatever comes our way.

  • Letter to the Editors: CRGS lecturer responds to racism on campus

    Letter to the Editors: CRGS lecturer responds to racism on campus

    By: Maral N. Attallah

    Open letter to the folks tearing down David Josiah Lawson pictures/posters, immigrant rights posters and writing hateful, racist, anti-immigrant rhetoric on whiteboards and office doors:

    Maybe you are the same folks, maybe not, but my message is the same.

    Ignorance does not justify or excuse hate!

    Your statements about immigrants are factually incorrect. I do not intend on debating you but I am happy to share resources to help educate you and maybe then engage in some dialogue. It’s not a problem, it’s what I do… but you know this because you’ve stood in front of my office door and know what I teach. I am giving you the benefit of the doubt because it’s also what I do. At this point you have the choice of learning or remaining willfully ignorant. Take some time to think about it.

    I hope that after you tore down David Josiah Lawson’s picture that you paused to see my open letter right below it, where I reflect on his passing. I hope you read it and I hope you felt a tinge of guilt for your actions, I know you are capable of empathy, most of us are. I hope that is why you left my letter up. Regardless of your intentions, your actions were hateful but I will still show you empathy and I’ll do you a solid and put the picture back up for you! It’s all good, it’s already back up.

    You can learn from this moment and become a better human being or you can remain willfully ignorant, your choice. A young man has died and you tore down his picture. Think about that. Immigrants are needlessly suffering, in part due to the ignorance you parroted with your permanent marker. Dehumanizing language does not change the facts. The crazy thing is permanent markers are not permanent; your message did not stay up very long. You can tear down pictures/posters but folks will keep printing and posting. Take some time to reflect on your actions and in the meantime, we will keep putting up posters with statements like, “Everyone is Welcome Here”, “No Human Is Illegal”, “Compassion is Invincible” and my personal favorite, “Sí Se Puede!”

    Lastly, for those who may feel unsafe or targeted by these hateful actions, hold strong in the fact that so many folks have your back! “They tried to bury us; they didn’t know we were seeds.”

    Best wishes,

    Maral N. Attallah

    Distinguished Lecturer, Dept. of CRGS

    04/30/19

  • Letter to the Editors: NPR producer supports KHSU

    Letter to the Editors: NPR producer supports KHSU

    HSU alumni speaks out against KHSU shutdown

    By Ashley Bailey

    Dear Chancellor White,

    I am writing to express my rejection of the recent unilateral dismantling of KHSU by the Humboldt State University administration. As a producer for National Public Radio’s “Here and Now” program, a Humboldt State University alum (class of 2010) and an Arcata native, I have benefited greatly from the existence of KHSU and have several concerns to express over this decision.

    I know KHSU plays a huge role in the community in Humboldt County. I think you know that by now, too. And yet, the university did not properly support the station or communicate about drastic changes, as evidenced by the outcry from the people who pay for the programming, the staff who make the content and all the listeners who have written about their frustrations, anger and sadness.

    The way that the university handled the reorganization of KHSU goes against everything Humboldt stands for. Humboldt State’s mission statement says it serves students from around the world by offering them “access to affordable, high-quality education that is responsive to the needs of a fast-changing world.”

    As a professional journalist working in a volatile environment, I can say that a rural community news outlet working to educate people about the truth is essential right now. Gutting it without input from anyone from the public is irresponsible and shameful. Public radio is, and should always be, driven by the public.

    I believe there is room for conversation about the future of KHSU and closing the door now without further discussion after decades of service is unconscionable.

    The reason I feel so strongly about this is that I know firsthand how important KHSU is. I was the first person in my family to graduate from college and got my first taste of what NPR sounded like listening to KHSU as a student at Humboldt State. I joined the station as a volunteer during my senior year, eager to help. I was trained to do on-air announcements and run the board – opportunities I would not necessarily have had at a larger commercial station.

    KHSU even aired some of my first broadcast stories before any other stations would. I volunteered for the pledge drive and heard from listeners about how much the local programs meant to them. This was a huge educational experience for me. I took what I learned and worked my way up to where I am now, producing content for NPR. This rural station was a valuable resource to so many. I can’t believe the disrespect Humboldt State administrators have shown to the people who worked and volunteered there and to the entire community that listens.

    I ask that you, Chancellor White, reinstate KHSU’s long-term staff and reverse the related budget issues, as expressed in the recent Humboldt State Senate Resolution on KHSU. I believe there is room to correct what happened here and give others in the community the same opportunities that I had to succeed.

    Sincerely,

    Ashley Bailey

    https://www.wbur.org/inside/staff/ashley-bailey

  • Editorial: Thank u, next

    Editorial: Thank u, next

    Who will be the next HSU president?

    When President Lisa Rossbacher announced in October that this spring will be her last year serving as president of HSU many wondered who will be the one to take her place.

    We’re already reaching our end of the school semester and there is still no word as to who will serve as HSU’s president. The last we’ve heard of the search publicly was back in February when there was an open forum for the search for the next HSU president, but there was still no announcement on who’s next.

    However, what’s more convenient is that the announcement of HSU’s next president will be after spring graduation. You know, when most students will not be in campus until their summer or fall semester starts. It’s convenient since there won’t be many students at that point voicing their opinions of the new president.

    President Rossbacher has been a controversial president, with the cutting of the football program, the administration’s lack of acknowledgment when it comes to racism around the community and the closing of the third street art gallery and KHSU’s shut down just to name a few things that don’t paint a positive picture for Rossbacher’s image. Many students, community members and faculty have spoken out against President Rossbacher’s actions and lack of taking action.

    While we’re happy to finally see an end to Rossbacher’s leadership there needs to be more transparency as to who will take on her role next. We don’t know if the next president will improve upon HSU’s issues and demands, resume the same leadership tactics as Rossbacher or be an even worse president than Rossbacher.

    With that in mind we should know who HSU’s next president is going to be at this point in our semester. We should know if our next president will stand with their students, faculty and community.

    We don’t want a president who will just stay quiet from the students’ and the community’s demands while cutting programs that meant a lot to the community and former alumni. Thank you Rossbacher for not completely burning HSU down to a crisp but, who’s next?

  • OPINION: History is at risk and the world cares

    OPINION: History is at risk and the world cares

    Two historic landmarks have met a fiery fate- the world made sure to pay attention and open their checkbooks

    In one school year at HSU, two world-renowned attractions burned down. One was Brazil’s National Museum, holding more than 20 million different artifact collections. The other, Notre Dame Cathedral, which housed precious biblical relics.

    Both fires were claimed accidents and with no malicious intent behind them. However, these occasions highlight the level of fragility surrounding these infrastructures and a level of insensitivity towards the conditions of the buildings.

    Brazil’s National Museum, arguably a more tragic disaster than Notre Dame, went up in flames last September. Unlike Notre Dame, the entire museum and all of the relics inside were burnt to ash.

    7242f386-58b2-4d45-a63b-3e4d3cdf678a.jpg
    Screen grab from a viral Norte Dame tweet.

    The rebuild is estimated to take 10 years and cost $400 million to complete. So far Brazil has raised $1 million in the last 10 months, a shocking difference from Notre Dame, which raised more than $4 billion since its fire last week.

    Only after the destruction of a recognizable landmark, the world became aware of how valuable these buildings and their belongings are.

    Museums, mosques, cathedrals, etc., which will now be referred to as “buildings of greater significance,” holds societal and historical value, yet are treated with disrespect and negligence and often are taken for granted.

    President Trump took to Twitter, as he often does, to tweet “…perhaps flying water tankers could be used to put it [Notre Dame] out. Must act quickly!” An insensitive attempt at joking about a disaster, in the middle of it happening!

    Trump Viral Notre Dame Tweet.PNG

    Tweets and responses like this ignore and undermine the consequence and loss of these events. Beyond being a sanctuary for artifacts, buildings of greater significance hold evidence and insight into the past.

    The destruction of one of these buildings is a loss of human existence. While accidents are accidents they still have mass effects. The fires destroyed evidence of the past including irreplaceable artifacts and knowledge of what was before us, all burnt to crisp.

    While the quick refunding of Notre Dame showcased worldwide attention and involvement regarding buildings of greater significance, Twitter exposed a more devastating truth.

    Notre Dame raised billions of dollars within hours of the fiery accident, but a viral tweet unveiled “the fact that billionaires have pledged over 600 million dollars in under 24 hours… puts into perspective how easily rich people could help solve world issues if they cared.” Six hundrerd million can rebuild a lot: Notre Dame, Brazil’s National Museum and more. Money can solve a lot as long as it’s available.

  • EDITORIAL: Warn us faster HSU

    EDITORIAL: Warn us faster HSU

    Our safety lies in the university’s hands, we want to know what’s going on

    As college students who pay thousands and put our safety in the university’s hands, we live on campus expecting to be safe. But that’s not what’s been happening.

    Last weekend a student assaulted another student on campus. This assault went unnoticed until nearly 24 hours later when the school sent out a mass text and email stating what had taken place.

    In our staff we have editors who have attended various colleges before HSU and recounted stories of students who weren’t alerted of crimes on time. Notices were given out days later if at all.

    There were some instances where students would hear about assaults and harmful events on campus from fellow students rather than the school themselves.

    When you’re a senior in high school looking for schools to attend, one thing that you’re not told to look out for are schools that fail to alert you if there is a dangerous person on campus. You’re not told to look out for schools that fail to alert their students about assaults, rapes, etc.

    In the past academic year at HSU we have received a lot of big news via mass emails and texts within hours of it occurring. We think that no matter how small or big the event, we should be alerted as soon as possible.

    We want to be told of everything that goes on on our campus. We do not pay for the school to decide what is worthy of being sent out in mass messages. We are tired of these messages being inconsistent with their timing.

    The amount of time between when an assault happens on campus or a student goes missing and when the school sends a message should be the same amount of time. One shouldn’t be told to students faster than the other. They are both serious events and they both should be treated as such.

    We want to feel safe on our school campus.

  • Letter to the Editors: Journalism Department statement on KHSU

    Letter to the Editors: Journalism Department statement on KHSU

    By HSU Journalism Faculty

    We were surprised and dismayed at last week’s layoffs at KHSU radio station. Because students, alumni and community partners have asked, we would like to make it clear that our department was not involved in the university’s decision to fire the employees.

    We are deeply concerned about the fate of KHSU, a National Public Radio affiliated station with a long history on our campus and in our community. We are also deeply concerned about the fate of Radio Bilingüe, now also silenced, which broadcasts the only locally-produced Spanish-language radio news programs in Humboldt County. The dismantling of KHSU abruptly ended a for-credit college course for senior journalism students at the station.

    Still going strong is HSU’s KRFH student-run radio station, which broadcasts on a low-powered frequency at 105.1 FM and online at KRFH.net. KRFH offers student-crafted news weekdays at noon, 2 , 4 and 6 p.m. during the semester. However, this is not the same type of programming as the content produced by professionals and community volunteers at KHSU.

    It is important to distinguish between the KHSU community radio station located at the HSU campus Feuerwerker House and our student-run radio station KRFH in Gist Hall. KHSU began as student media 58 years ago, but over the decades, it matured into a professional NPR-affiliate station operated by staff and community volunteers.

    KRFH radio station is completely managed and operated by HSU students. The Journalism Department oversees the student radio station in addition to a number of other student media organizations: The Lumberjack weekly newspaper, El Leñador monthly bilingual newspaper and Osprey magazine. While journalism faculty members advise these student media organizations, students control the content.

    KHSU has served an important role on campus and throughout the county and has complemented our student-run media. Our journalism students benefited from the opportunity to move from their training ground in the KRFH radio booth to work at KHSU under the experienced guidance and mentorship of the paid staff and community volunteers. Several journalism alumni work at radio stations across the country because of the combined experience they acquired at both KRFH and KHSU radio stations.

    Having two stations on one campus, a professional community station and a student-run station, has distinguished Humboldt State from other campuses in the Cal State system and around the country. We hope this clears up any confusion over the connection between KHSU and our student radio station KRFH. We are strong supporters of local media, and it is our hope that out of the current turmoil, a strong community-run station will rise.

    Signatories:

    Department Chair Deidre Pike

    Professor Vicky Sama, Osprey faculty adviser

    Professor Marcy Burstiner, The Lumberjack faculty adviser

    Professor Kirby Moss

    Cliff Berkowitz, KRFH faculty adviser

    Amy Berkowitz, KRFH News faculty adviser

    Andrea Juarez, El Leñador faculty adviser

  • OPINION: Spend your coins wisely

    OPINION: Spend your coins wisely

    It’s your responsibility whether you want to be a conscious consumer or fall victim to corporate cons

    Corporations have long used their target audiences’ fears and dreams as part of advertising schemes, but customers have become more and more conscious to where they put their dollars and want to practice ethical consumerism. However, companies are taking advantage of this in the form of “woke” branding.

    Woke branding is a company’s attempt to provide a vision of morality to satisfy consumers with their practices and social alignments in the hopes of expanding their customer base and increasing revenue.

    Pepsi tried this public relations tactic and failed with its Kendall Jenner protest commercial, which aimed at gaining support from younger generations who are politically and socially active.

    Dove tried it too by appealing to racial inclusivity with a body wash ad that featured a black, white and an Asian woman which suggestively depicted the black woman transforming into a white woman after cleaning herself with their body wash.

    Most recently, Gillette attempted it by trying to tackle the troubling topic of toxic masculinity with its new slogan and ad campaign “The Best a Man Can Be.”

    These companies and many others try to appeal to social issues to try to solidify their brands’ images as progressive, inclusive and considerate. Sometimes it’s easy to see through an advertising campaign’s obvious stretch to appeal to some societal concern or another, whether that’s racial justice, body positivity or gender equity.

    This trend of advertising allows for a spotlight on movements and a space for inclusivity, but subsequently offers a veil for companies’ evil intentions to use people’s insecurities and worries to form a false connection just to push sales.

    The question to be asked of any company that uses these tactics is if it’s a facade of good deeds to slip consumers their products, or are they truly supporters of these good deeds. Another qualifying aspect to consider when assessing a company’s authenticity is to see where these companies divert their funds.

    Companies who are successful with their woke branding, yet have shady practices, include those like Chick-fil-A, Nike and Ben and Jerry’s, which were deemed exceptional by consumers in the 2019 Customer Loyalty Engagement Index. The money trails of these companies suggest they aren’t as innocent as they try to appear.

    A crowd favorite fast food chain that’s admired for its chipper customer service, yet known for its dubious corporate dealings, still maintains steady customer loyalty. Chick-fil-A donates to groups known for anti-LGBTQ sentiment like the Salvation Army and the Fellowship of Christian Athletes.

    Nike joined the Black Lives Matter movement with Colin Kaepernick as their talking head to push sales. That ad campaign may have sparked outrage for some but was successful in increasing the company’s value by $6 billion. The campaign almost makes you forget about Nike’s use of sweatshop-like conditions in their factories across Asia.

    Ben and Jerry’s ice cream used the guise of greenwashing to push its image. Their packaging labels feature lush pastures with happy cartoon cows and once had claims “all natural” ingredients. In 2017, their dairy tested positive for the herbicide commonly known as Roundup.

    It’s your responsibility whether you want to be a conscious consumer or fall victim to corporate cons.

  • EDITORIAL: We stand with KHSU

    EDITORIAL: We stand with KHSU

    There is no excuse for the HSU administration to gut KHSU

    We at the Lumberjack newspaper stand behind KHSU. We stand behind the staff members and all the volunteers. We do not stand with HSU administration, Lisa Rossbacher, Craig Wruck or Peter Fretwell in their decision to dismantle our beloved local community radio station.

    There is no excuse they can give that will ever justify how they decided to gut an entire radio station. Lisa Rossbacher was given the audit report a couple days before the firing of all but two paid staff members at KHSU.

    If this was not a premeditated decision, then we would like some explanation as to how a decision as destructive and community-shattering as this one could be made in just 48 hours.

    To make matters even shadier, a week before this decision KHSU was having their annual spring pledge drive. Where does all the money go?

    Major underwriters and community members have stopped their monthly donations and are no longer supporting whatever KHSU will become. This shows HSU’s lack of respect for transparency and community relationships. What does this mean for us at the Lumberjack as journalists? Are we next to go?

    KHSU has been here for over 50 years with a slogan of “diverse public radio.” It appears HSU would like to keep the radio waves less diverse and fill it with non-local syndicated programs.

    Since the beginning KHSU has been talking about major issues like student housing shortages (still a problem today) and soothing the towns of Humboldt with jazz and folk music.

    Volunteers have always been a part of KHSU, building a bridge between the school and the community. By 2010 over 80 volunteers accounted for over 68 hours of day-to-day programming as well as over 63 hours of music production.

    There was a connection between the community and KHSU because the community had a part in the content being produced.

    Today more than ever we need more local involvement with the day-to-day occurrences of where we live. Throughout the country we are losing local media and getting our news and music replaced with syndicated programs that are no longer sourced in our towns.

    In Noam Chomsky and Edward Herman’s book “Manufacturing Consent” they criticize the consolidation and commodification of media. Large corporations must bend over backwards for their shareholders and financial interests, which trickles down to what they publish or produce. This in turn influences what gets to the public and what gets omitted.

    Local involvement means getting our news from our community, not a giant corporation intent on capitalist domination. HSU’s decision to gut KHSU can only mean they’re putting profit over people.

    HSU doesn’t care what’s being broadcasted on the airwaves as long as it makes them money, but they’ve just thrown themselves into a pit of controversy. With the loss of all staff and volunteers at KHSU, we are losing a piece of what makes this school special.

    As a community member at the recent KHSU protest during the Arcata plaza farmer’s market said, “we are losing a family member.”

  • OPINION: Don’t learn safety by accident

    OPINION: Don’t learn safety by accident

    HSU waits to tell students about assaulter on campus

    It took Humboldt State nearly 20 hours to alert students that there had been an assault on campus committed by another student.

    Within those 20 hours that student who was the assaulter could have hurt someone else. For 20 hours students walked around aimlessly on campus without a care in the world because they had no idea there was an assaulter loose on school grounds.

    I do not live on campus however I do know what it is like to have someone invade you in your personal space and then not feel safe.

    We pay thousands of dollars every year just for HSU to fail to alert us that something like an assault took place in a residence hall. I have a younger sister who will be heading off to college in a years’ time and I fear that she will attend a school that lacks putting students’ safety above anything else.

    Our parents drop us off for the first day of the rest of our college career during move-in day. Having that institution leading them to believe that we are in their capable hands, yet how many students have been hurt on or near campus in the last five years? I have received one too many emails and text messages from HSU telling us about the death of yet another student or a student’s gone missing.

    There are these emergency posts placed around campus to call someone in the event you’re in danger, but the people that put us in harm’s way the most is the school themselves.

    How are we supposed to know when to be vigilant and stay in groups during a certain time or day when the school, our keepers, casually wait to alert us?

    This needs to change. I want to feel safe on my campus, on our campus.