Campus Store, Eureka running deficit of $101,367 in first two years of operation

By Brad Butterfield

Since opening November of 2021, The Campus Store, Eureka’s revenue stands at $188,596, with expenses totalling $289,936, equating to $101,367 in losses during its first 25 months in operation. The storefront boasts prime location in Eureka’s Old Town and was opened with the aim of increasing the university’s presence in Eureka. Despite consistent financial losses, the university remains steadfast about the importance of the Eureka store for community engagement and accessibility. 

Although sharing a name with The Campus Store, Arcata, the Eureka location is different in many foundational ways. Whereas the Arcata building space is owned by the Cal Poly Humboldt Foundation, the Eureka location is leased by Cal Poly Humboldt for $2,000 a month. This $2,000 per month excludes utilities, trash services, maintenance, taxes, permit, inspections and license fees, according to the building lease agreement obtained through public record request. While the Arcata location is operated by Follet, a nationwide store operator for colleges, the Eureka location is operated by Humboldt Outfitters, a locally owned company. 

  “They are able to bring in their own approved designs, which may be different than the Arcata Campus Store. They also bring in some of their successful products they feature in their Arcata store,” said Grant Scott-Goforth, communications specialist for Cal Poly Humboldt.

The deal with Humboldt outfitters arose from a request for proposal (RFP) put out by the University due to the fact that the Eureka location was too small to be operated by Follet, according to Scott-Goforth. Humboldt Outfitters was selected because of their success with their Arcata store, and their local screen printing and engraving capabilities. 

David Neyra, owner of Humboldt Outfitters, deferred to university marketing and communications when asked for an interview. In his email response, Neyra copy and pasted questions and answers which had been asked directly to marketing and communications regarding the university’s perspective on operations at the store.

The Eureka location layout also differs substantially from the Arcata storefront. In Eureka, sections of the store are reserved for local school merchandise in addition to offering Arcata, CA and Humboldt County branded clothing items. Additionally, an entire corner of the store is reserved for non-university affiliated trinkets like cutting boards, cutlery, and toiletry items. The store also features Humboldt State branded gear, which is important to the vast majority of current Alumni who studied at the then named Humboldt State University.

At the Old Town store, Cal Poly Humboldt branded gear costs $89.99 for a zip-up fleece sweater, $69.99 for a plaid blanket with a white ‘H.,’ a pullover hoodie for $49.99, and $49.00 for a polo. However, the gear is name-brand. Nike, Holloway, and Port Authority all make items sold by the store. 

Unprofitable since opening, The Campus Store, Eureka has run an average deficit of $4,055 a month for the 25 month period between Nov. 2021 to Dec. 2023. In spite of this, the university sees the store as a success in its main objectives of providing visibility and accessibility, expanding the relationship with the city of Eureka, and expanding logo wear offerings, according to Scott-Goforth. Naturally, running a consistent deficit is not ideal for any business, no matter how large the financial backing. This has led to the university’s constant changes to the store’s merchandise and marketing in an effort to attract more customers.

“The Campus Store, Eureka continues to optimize its inventory selection and online ordering, along with social media marketing to increase sales,” Scott-Goforth said.

The university’s Senior Director for Enterprise Services Todd Larsen, who oversees the Campus Stores, deferred an interview request to university marketing and communications.  President Tom Jackson Jr., who was credited by Frank Whitlatch in his letter to the editor on Nov. 29,  2023 with the achievement of opening the Campus Stores, did not respond to an interview request.

From the city of Eureka’s perspective, the store is nothing but a major positive. City Manager Miles Slattery emphasized that any and all presence of the university in Eureka is hugely beneficial – and not only from an economic standpoint. 

“It’s even more beneficial from a social standpoint of bringing in a younger and especially more diverse community to our area,” Slattery said. “Our emphasis in economic development has been working on BIPOC owned businesses, trying to expand on that and provide opportunities for folks to open up businesses. Having that population of folks in our Eureka commercial district is nothing but beneficial and expands the diversity of our businesses.”