HSU's Lucky Logger attending an event in the Redwood Bowl in November 2017 where participants made a giant human formed peace sign. Photo credit: Tyler Boydstun

Lucky just won’t cut it

HSU needs a new mascot
Translate

By | Phillip Santos

I want to be a Snowflake, not a Lumberjack! Imagine the announcer’s voice rolling over the Redwood Bowl, “And here comes the Humboldt State Snowflakes!” What a better mascot to represent Humboldt State. It’s better than a term used by conservatives to make fun of us sensitive liberals. If you think this is absurd, then we need to talk about Lucky the Lumberjack.

Almost 60 years ago the Lumberjack was selected as HSU’s mascot. It made sense historically as logging was still a major practice in the area. Times have changed and Lucky the Lumberjack just doesn’t make sense anymore. It’s time to pick another mascot. Electing a new mascot could be a move towards strengthening HSU’s message of environmental responsibility and promoting gender inclusion. It would also be a fun opportunity to keep Humboldt State relevant to contemporary times.

When I see Lucky the Lumberjack, I see the legacy of lumberjacks. Lucky represents the unchecked destruction wrought by the timber boom. Most of the area around us was once a redwood forest. What we know as the Arcata Community Forest is what was allowed to grow back. Enshrining the legacy of lumberjacks by having it as a mascot directly counters the sentiment of environmental stewardship that HSU represents. If you think the image of a lumberjack is flexible, I challenge you to imagine Lucky the Lumberjack chaining himself to a tree to keep it from being cut down. It just doesn’t work; it’s comical.

Lucky the Lumberjack is a presumably buff and bearded white man, but I have a question. What do you call a female lumberjack? The lack of an answer to this question shows us that Lucky the Lumberjack promotes the classic white male archetype. In a society which seems to be promoting gender inclusion and deconstruction of patriarchy and toxic masculinity, Lucky the Lumberjack needs to go because he reinforces all of those things.

Finally, let’s talk about why this would be fun. Electing a new mascot would be an exciting way to update the relevance of HSU’s mascot. I am not saying that history doesn’t matter, but rather emphasizing that it’s perfectly fine to move away from reinforcing a history (through our mascot) that is destructive and undesirable. We are not confined to the past.

It’s funny to think about us as the HSU Snowflakes, but what’s wrong with funny? Think of the endless possibilities that could become our mascot: a cannabis plant, an oyster or a space cat. You get the idea! If you have an idea for a new mascot, let us know at thejack@humboldt.edu and we’ll put together an online poll. Vote Snowflakes!

 

Share This Post

Share on facebook
Share on twitter
Share on email
Share on reddit

More Stories

Photo by Abraham Navarro | Cowboy Daddy's Drummer and Keyboard player Conner West, 25, and guitarist Skye Freitas, 24, jam out at the Gutswurrak Student Activity Center on April 28.

Local bands rock the Gutswurrak

by Ione Dellos Band members wait in front of the bathrooms, eyes anxiously fluttering from the stage to the growing audience in the Gutswurrak Student Activities Center. After the deepest sigh one could possibly take, they make their way to

Travis Allen pole vaults at the Green and Gold Track Event on Feb. 12 Photo by Morgan Hancock.

Athlete’s outperform at decathlon

by Carlos Pedraza The Cal Poly Humboldt Track and Field team participated in the Stanislaus State Multi-Event from Thursday April 7 to Saturday April 9. The team participated in over 10 different events, all of which were multi-day involving different

Photo by Morgan Hancock | Izzy Star hits a home run in final softball game of the season at the Bear River Recreation Center in Loleta, California on Saturday, April 30.

Cal Poly Humboldt plays its last softball game of the series

by Eddie Carpenter On April 30, Cal Poly Humboldt Softball played the last two games of their series against Cal State San Marcos. Due to weather conditions, the softball games had to be relocated to the Bear River Recreation Center

2 Comments

  1. glennfranco59 glennfranco59 Thursday, September 28, 2017

    Keep Lucky. Tradition is tradition. If the teams are called the Lumberjacks, why not just have a Lumberjill or a lumberperson, if you want to be so politically correct. Also, there were multiple boom periods of forest destruction and major downturns. It wasn’t just one major boom. There was also bust for workers laid off. (HSU, journalism, ’85)

  2. mike mike Friday, September 29, 2017

    Back in the early days of UC Santa Cruz, a Duly Appointed University Administrator decided that the UCSC Team would be known as the Sea Lions.

    The students were having none of it. A slimy yellow groundswell ensued, and the Mighty Fighting Banana Slugs of UCSC were born.

    “Fiat Slug” (“Let There Be Slug”) and the iconic Slimy Mascot have been voted one of the 10 best mascots in the country.

    How about “The Mighty Fighting Rainbow Snowflakes”? “We’re Having a Melt-Up!” “CHILL out!” “Let It Snow!”

Leave a Reply

%d bloggers like this: