HSU's Lucky Logger attending an event in the Redwood Bowl in November 2017 where participants made a giant human formed peace sign. Photo credit: Tyler Boydstun

Lucky just won’t cut it

HSU needs a new mascot

By | Phillip Santos

I want to be a Snowflake, not a Lumberjack! Imagine the announcer’s voice rolling over the Redwood Bowl, “And here comes the Humboldt State Snowflakes!” What a better mascot to represent Humboldt State. It’s better than a term used by conservatives to make fun of us sensitive liberals. If you think this is absurd, then we need to talk about Lucky the Lumberjack.

Almost 60 years ago the Lumberjack was selected as HSU’s mascot. It made sense historically as logging was still a major practice in the area. Times have changed and Lucky the Lumberjack just doesn’t make sense anymore. It’s time to pick another mascot. Electing a new mascot could be a move towards strengthening HSU’s message of environmental responsibility and promoting gender inclusion. It would also be a fun opportunity to keep Humboldt State relevant to contemporary times.

When I see Lucky the Lumberjack, I see the legacy of lumberjacks. Lucky represents the unchecked destruction wrought by the timber boom. Most of the area around us was once a redwood forest. What we know as the Arcata Community Forest is what was allowed to grow back. Enshrining the legacy of lumberjacks by having it as a mascot directly counters the sentiment of environmental stewardship that HSU represents. If you think the image of a lumberjack is flexible, I challenge you to imagine Lucky the Lumberjack chaining himself to a tree to keep it from being cut down. It just doesn’t work; it’s comical.

Lucky the Lumberjack is a presumably buff and bearded white man, but I have a question. What do you call a female lumberjack? The lack of an answer to this question shows us that Lucky the Lumberjack promotes the classic white male archetype. In a society which seems to be promoting gender inclusion and deconstruction of patriarchy and toxic masculinity, Lucky the Lumberjack needs to go because he reinforces all of those things.

Finally, let’s talk about why this would be fun. Electing a new mascot would be an exciting way to update the relevance of HSU’s mascot. I am not saying that history doesn’t matter, but rather emphasizing that it’s perfectly fine to move away from reinforcing a history (through our mascot) that is destructive and undesirable. We are not confined to the past.

It’s funny to think about us as the HSU Snowflakes, but what’s wrong with funny? Think of the endless possibilities that could become our mascot: a cannabis plant, an oyster or a space cat. You get the idea! If you have an idea for a new mascot, let us know at thejack@humboldt.edu and we’ll put together an online poll. Vote Snowflakes!


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  1. glennfranco59 glennfranco59 Thursday, September 28, 2017

    Keep Lucky. Tradition is tradition. If the teams are called the Lumberjacks, why not just have a Lumberjill or a lumberperson, if you want to be so politically correct. Also, there were multiple boom periods of forest destruction and major downturns. It wasn’t just one major boom. There was also bust for workers laid off. (HSU, journalism, ’85)

  2. mike mike Friday, September 29, 2017

    Back in the early days of UC Santa Cruz, a Duly Appointed University Administrator decided that the UCSC Team would be known as the Sea Lions.

    The students were having none of it. A slimy yellow groundswell ensued, and the Mighty Fighting Banana Slugs of UCSC were born.

    “Fiat Slug” (“Let There Be Slug”) and the iconic Slimy Mascot have been voted one of the 10 best mascots in the country.

    How about “The Mighty Fighting Rainbow Snowflakes”? “We’re Having a Melt-Up!” “CHILL out!” “Let It Snow!”

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